{"title":"Beauty of Joseon","description":"\u003cp data-start=\"211\" data-end=\"596\"\u003e\u003cmeta charset=\"utf-8\"\u003eBeauty of Joseon blends traditional Korean herbal skincare (Hanbang) with gentle, modern formulas designed to calm, brighten and balance the skin. Known for lightweight textures and soothing, breakout-friendly ingredients like Propolis, Niacinamide, Ginseng and Rice Extract, the brand focuses on achieving clear, hydrated, naturally glowing “glass skin” without irritation — perfect for sensitive, combination and everyday routines.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum – Propolis + Niacinamide 30ml","description":"\u003cp\u003eDiscover balanced, radiant skin with Beauty of Joseon’s Glow Serum: Propolis + Niacinamide. Formulated to combine traditional Korean skincare wisdom with modern actives, this lightweight yet potent serum delivers a blend of nourishing propolis extract, brightening niacinamide and skin‐refining BHA.\u003c\/p\u003e\n\u003cp\u003eWith 60% propolis extract, it supports soothing and calming of irritated or breakout-prone skin, while niacinamide (2%) improves the appearance of pores, uneven tone and texture. Betaine salicylate (a gentle form of BHA) further helps regulate sebum and polish the skin’s surface.\u003c\/p\u003e\n\u003cp\u003eAlcohol-free, essential-oil free and formulated without synthetic mineral oils, this serum is designed for those looking for clarity, glow and balance in their skin—whether you’re managing oil, blemishes or dullness.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55933730554204,"sku":"BOJ-GLO-SER-30","price":10.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_50_Glow-Serum-Propolis-Niacinamide_Beauty-of-Joseon_55675732-52105492038004.jpg?v=1762808456"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml-nourishing-first-cleanse-for-makeup-spf-removal-soybean-ginseng-seed-oil","title":"Beauty of Joseon Ginseng Cleansing Oil 210ml – Nourishing First Cleanse for Makeup \u0026 SPF Removal (Soybean + Ginseng Seed Oil)","description":"\u003cp\u003eThe Beauty of Joseon Ginseng Cleansing Oil offers a gentle yet effective first cleanse to remove daily buildup, sunscreen and makeup. Formulated with a blend of nourishing plant oils, including soybean and ginseng seed oil, it dissolves impurities while helping maintain the skin's moisture balance.\u003c\/p\u003e\n\n\u003cp\u003eThe silky texture rinses clean without heaviness or residue, leaving skin feeling soft, refreshed and ready for the next steps in your routine.\u003c\/p\u003e\n","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":55933792813404,"sku":"BOJ-GINS-CLN-210","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_46_Ginseng-Cleansing-Oil_Beauty-of-Joseon_85925002-52106116563316.jpg?v=1762809536"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml-makeup-melting-hydrating-balm-cleanser","title":"Beauty of Joseon Radiance Cleansing Balm – 100ml Makeup-Melting, Hydrating Balm Cleanser","description":"\u003cp\u003eTransform your first cleanse into a ritual with \u003cstrong\u003eBeauty of Joseon Radiance Cleansing Balm\u003c\/strong\u003e, a silky balm-to-oil formula inspired by ancient Korean skincare traditions. This deeply cleansing balm gently dissolves makeup — including waterproof mascara and SPF, along with excess sebum and impurities, without stripping your skin’s natural moisture.\u003c\/p\u003e\n\u003cp\u003eInfused with nutrient-rich rice bran oil, rice seed water and oat meal extract, it not only melts away makeup but also nourishes, hydrates and brightens dull skin, leaving your complexion soft, clean and luminous.\u003c\/p\u003e\n\u003cp\u003ePerfect for all skin types — even sensitive skin — this balm creates a clean, comfortable canvas for your second cleanse and skincare routine. \u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56292208116060,"sku":"BOJ-RAD-CLN-100","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_36_Radiance-Cleansing-Balm_Beauty-of-Joseon_6133127-52106411147636.jpg?v=1766253527"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml-anti-ageing-brightening-firming-eye-treatment","title":"Beauty of Joseon - Revive Eye Serum: Ginseng + Retinal – 30ml Anti-Ageing, Brightening \u0026 Firming Eye Treatment","description":"\u003cp\u003eThe \u003cstrong\u003eBeauty of Joseon Revive Eye Serum: Ginseng + Retinal\u003c\/strong\u003e is a targeted eye treatment designed to improve the look of fine lines, wrinkles, dark circles and uneven texture around the eyes. Blending time-honoured botanical wisdom with modern actives, it features ginseng extract to nourish and support skin resilience, alongside 2% retinal-liposome — a fast-acting vitamin A derivative that helps stimulate collagen and refine signs of ageing.\u003c\/p\u003e\n\u003cp\u003eNiacinamide, ceramides and additional antioxidants help brighten, hydrate and strengthen the delicate eye area, leaving skin looking smoother, firmer and more radiant over time. A silky, lightweight texture absorbs quickly without greasiness — ideal for daily use morning and night as part of your anti-ageing routine.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56292234002780,"sku":"BOJ-REV-EYE-30","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_8_Revive-Eye-Serum-Ginseng-Retinal_Beauty-of-Joseon_61728959-52105630155124_1.jpg?v=1766254358"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml-brightening-exfoliating-wash-off-mask-clay-rice","title":"Beauty of Joseon - Ground Rice and Honey Glow Mask – 150ml Brightening Exfoliating Wash-Off Mask (Clay \u0026 Rice)","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Ground Rice and Honey Glow Mask\u003c\/strong\u003e is a revitalising wash-off face mask combining traditional Korean skincare wisdom with modern formula science. Infused with upcycled makgeolli lees extract, fine rice hull powder, nourishing honey and kaolin clay, this mask works to exfoliate uneven texture, draw out impurities and deeply hydrate your skin — all without stripping its natural oils.\u003c\/p\u003e\n\u003cp\u003eThis glow-boosting clay mask helps refine skin surface, enhances radiance and supports clear, smooth skin in one simple step. Ideal for weekly use, it’s suitable for all skin types looking for brighter, softer and smoother complexion.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56292244095324,"sku":"BOJ-GLO-MASK-150","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_38_Ground-Rice-and-Honey-Glow-Mask_Beauty-of-Joseon_10344226-52105523724660.jpg?v=1766254979"},{"product_id":"beauty-of-joseon-centella-asiatica-calming-mask-soothing-hydrating-sheet-mask-single","title":"Beauty of Joseon Centella Asiatica Calming Mask – Soothing \u0026 Hydrating Sheet Mask (Single)","description":"\u003cp\u003eGive your skin a moment of calm with the \u003cstrong\u003eBeauty of Joseon Centella Asiatica Calming Mask (Single Sheet)\u003c\/strong\u003e. This ultra-soothing sheet mask is enriched with Centella Asiatica extract, panthenol and hydrating humectants to help calm irritation, strengthen moisture balance and restore comfort after environmental stress or gentle exfoliation.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive or reactive skin types — or anyone needing a hydration reset — its soft sheet adheres comfortably while delivering a concentrated dose of calming goodness. Skin feels refreshed, soothed and more resilient after use.\u003c\/p\u003e\n","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56292280402268,"sku":"BOJ-CENT-MASK","price":1.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_8_Centella-Asiatica-Calming-Mask-10-Sheets-_Beauty-of-Joseon_40435616-52105489744244.jpg?v=1766256989"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml-brightening-even-tone-serum","title":"Beauty of Joseon - Glow Deep Serum: Rice + Alpha-Arbutin – 30ml Brightening \u0026 Even-Tone Serum","description":"\u003cp\u003eUnveil radiant, even-toned skin with \u003cstrong\u003eBeauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin\u003c\/strong\u003e. This lightweight, hydrating serum blends traditional hanbang-inspired rice bran water (68%) with 2% alpha-arbutin and brightening actives to target dullness, dark spots and uneven complexion.\u003c\/p\u003e\n\u003cp\u003eIts fast-absorbing texture layers beautifully under moisturisers and SPF, making it ideal for daily use in both morning and evening routines. The comforting, non-sticky formula also includes botanical extracts and panthenol to soothe and nourish skin while enhancing glow.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56292295868764,"sku":"BOJ-GLOD-SER-30","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_35_Glow-Deep-Serum-Rice-Alpha-Arbutin_Beauty-of-Joseon_3033733-52105555116404.jpg?v=1766256196"},{"product_id":"beauty-of-joseon-hanbang-serum-discovery-kit","title":"Beauty of Joseon - Hanbang Serum Discovery Kit","description":"\u003cp\u003e\u003cstrong\u003eThe Beauty of Joseon Hanbang Serum Discovery Kit\u003c\/strong\u003e is the easiest way to explore the brand’s most-loved serums in one routine-friendly set. Inside you’ll find four targeted formulas inspired by hanbang (traditional Korean botanicals), each designed for a different skin goal — calming and barrier comfort, glow and balance, dark spot care, and bounce-enhancing hydration.\u003c\/p\u003e\n\u003cp\u003eWhether you’re new to Beauty of Joseon, building a routine around your skin concerns, or you want perfectly-sized minis for travel, this kit lets you test, layer and rotate without guessing. Use one at a time or mix depending on how your skin feels.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet includes:\u003c\/strong\u003e Calming Serum (Green Tea + Panthenol), Glow Serum (Propolis + Niacinamide), Glow Deep Serum (Rice + Alpha-Arbutin), and Revive Serum (Ginseng + Snail Mucin) - each in a 10ml mini.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56377625117020,"sku":"BOJ-DISCOV-SET","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_7_Hanbang-Serum-Discovery-Kit_Beauty-of-Joseon_185303-52106416816500.jpg?v=1767558007"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml","title":"Beauty of Joseon - Relief Sun Aqua-Fresh: Rice + B5 - SPF50+ PA++++ - 50ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Relief Sun Aqua-Fresh: Rice + B5\u003c\/strong\u003e is an ultra-lightweight, fast-absorbing chemical sunscreen offering SPF 50+ PA++++ broad-spectrum protection in a refreshing, water-like texture. Designed for those who found the original Relief Sun too rich, this updated formula is built on 30% Rice Seed Water — packed with vitamins, minerals, and antioxidants — to deliver a cooling burst of hydration with every application while shielding the skin from harmful UVA and UVB rays.\u003c\/p\u003e\n\u003cp\u003ePanthenol (Vitamin B5) strengthens the skin's moisture barrier and soothes irritation caused by UV exposure and environmental stressors, while Ceramide NP and Phytosphingosine support barrier integrity throughout the day. Beta-Glucan, Biosaccharide Gum-1, and Inositol provide additional soothing and hydrating support, and Ferulic Acid and Tocopherol deliver antioxidant protection. Leaves an imperceptible, skin-like finish with zero white cast and no stickiness — suitable for all skin types, particularly oily and combination skin. Reapply every 2 to 3 hours for continuous protection.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56821092057436,"sku":"BOJ-AQUA-SUN-50","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_90_relief-sunscreen-aqua-fresh-1.webp?v=1771975630"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150ml","title":"Beauty of Joseon - Green Plum Refreshing Toner: AHA + BHA - 150ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Green Plum Refreshing Toner: AHA + BHA\u003c\/strong\u003e is a gentle, daily-use exfoliating toner that combines 25% Green Plum Water (Prunus Mume Fruit Water) with a mild AHA + BHA complex — 2% Glycolic Acid and 0.5% Salicylic Acid — to sweep away dead skin cells, clear congested pores, and restore a naturally brighter, more refined complexion. Drawing on the traditional Korean use of green plum in skincare, the formula is designed to deliver effective exfoliation at low concentrations that are suitable for daily morning and evening use.\u003c\/p\u003e\n\u003cp\u003e2% Mung Bean (Phaseolus Radiatus) Seed Extract provides soothing and hydrating support alongside the acids, while Rice Bran Water, Portulaca Oleracea (Purslane) Extract, and Panax Ginseng Root Extract deliver additional antioxidant and brightening benefits. Clinically proven to be non-irritating. Fragrance-free, alcohol-free, vegan, and cruelty-free. Suitable for all skin types, including sensitive skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56821092090204,"sku":"BOJ-GP-TON-150","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_85_green-plum-refreshing-toner-aha-bha-1-front.webp?v=1771975861"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-50ml","title":"Beauty of Joseon - Relief Sun: Rice + Probiotics - SPF50+ PA++++ - 50ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Relief Sun: Rice + Probiotics\u003c\/strong\u003e is the iconic, TikTok-viral Korean sunscreen that delivers SPF 50+ PA++++ broad-spectrum UV protection in a creamy-yet-lightweight formula that applies like a moisturiser. Infused with 30% Rice Extract — rich in vitamins B, C, and E, amino acids, and minerals — it provides genuine skin nourishment alongside UV defence, leaving the complexion looking dewy, bouncy, and bright with zero white cast.\u003c\/p\u003e\n\u003cp\u003eA Grain Probiotic Complex combining Lactobacillus\/Pumpkin Ferment Extract, Bacillus\/Soybean Ferment Extract, Monascus\/Rice Ferment, and Lactobacillus\/Rice Ferment works synergistically with the rice extract to soothe, hydrate, and support the skin's natural barrier throughout the day. Niacinamide and Adenosine brighten and support skin renewal, while Camellia Sinensis Leaf Extract and Tocopherol provide antioxidant protection. Non-sticky, non-clogging, and comfortable to layer — suitable for all skin types, with particularly notable results on normal, dry, and combination skin seeking a nourishing daily SPF.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56821092122972,"sku":"BOJ-PROB-SUN-50","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_76_relief-sunscreen-1-front.webp?v=1771976305"},{"product_id":"beauty-of-joseon-dynasty-cream","title":"Beauty of Joseon - Dynasty Cream - 100ml","description":"\u003cp\u003eBeauty of Joseon Dynasty Cream is the brand's original and best-selling moisturiser — a creamy, deeply nourishing formula enriched with traditional Hanbang ingredients that has earned its status as a community favourite since the brand's very first launch. Infused with Rice Bran Water, Panax Ginseng Root Water, Squalane, and Niacinamide, it delivers long-lasting hydration alongside antioxidant benefits, sebum balance, and a naturally dewy, glass-skin glow that wears beautifully both alone and under makeup.\u003c\/p\u003e\n\u003cp\u003eA three-form Hyaluronic Acid complex (Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, and Sodium Hyaluronate) provides multi-depth moisture, while Ceramide NP and Honey Extract reinforce the skin barrier and add a veil of nourishment. Safflower Seed Oil and Hydrogenated Coconut Oil support a smooth, comfortable skin feel throughout the day. Adenosine supports skin renewal and elasticity. Clinically proven non-irritating — silicone-free, fragrance-free, alcohol-free, and vegan. Suitable for all skin types, particularly normal to dry.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57290282565980,"sku":"BOJ-DYN-CRM-100","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_209_15727666-1825322003712155.jpg?v=1775594154"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-spf50-pa-50ml","title":"Beauty of Joseon - Ginseng Moist Sun Serum - SPF50+ PA++++ - 50ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Ginseng Moist Sun Serum\u003c\/strong\u003e is a hybrid sun serum that blurs the boundary between skincare and sun protection, delivering SPF 50+ PA++++ broad-spectrum UV defence in a serum texture that sinks in like a favourite treatment product rather than sitting on top of the skin. Powered by 30% Ginseng Extract — a complex of Panax Ginseng Root Extract, Panax Ginseng Berry Extract, Panax Ginseng Leaf\/Stem Extract — this formula delivers potent antioxidant, anti-ageing, and moisture-binding benefits alongside the UV filters for a genuinely dual-function daily product.\u003c\/p\u003e\n\u003cp\u003eA unique capsule technology ensures that the active ingredients and UV filters are encapsulated and delivered evenly into the skin on contact, resulting in a non-sticky, non-greasy, dewy finish with zero white cast. Arbutin supports brightening and helps inhibit melanin production, while Adenosine supports skin renewal and wrinkle improvement over time. The formula uses a seven-filter UV system including Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Triazone, and Isoamyl p-Methoxycinnamate for comprehensive, photostable broad-spectrum coverage. Clinically proven to be non-irritating. Suitable for all skin types. Pregnancy safe — consult your doctor if unsure.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56843180147036,"sku":"BOJ-GIN-SUN-50","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_84_Perfect-Hanbang-Sun-Trio-Relief-Sun-Matte-Sun-Stick-Sun-Serum-_Beauty-of-Joseon_81380730-52106203398516_d2406a9d-745b-423b-96c9-fa14f4deee48.jpg?v=1772057055"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask","title":"Beauty of Joseon - Red Bean Refreshing Pore Mask - 140ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon Red Bean Refreshing Pore Mask\u003c\/strong\u003e is a creamy clay mask that takes the traditional Korean practice of cleansing the skin with ground red beans and elevates it into a modern, clinically validated pore-clarifying treatment. Red Bean Extract (Phaseolus Angularis) and Kaolin Clay work together to gently exfoliate dead skin cells, absorb excess sebum, and draw out impurities from congested pores — without the drying, tight feeling typically associated with clay masks.\u003c\/p\u003e\n\u003cp\u003eUnlike conventional mud or clay treatments that strip the skin of its essential moisture, this formula maintains a creamy, non-drying texture that leaves the complexion feeling comfortable, soft, and refreshed after rinsing. Red Bean Seed Powder provides gentle manual exfoliation, while Pear Fruit Extract, Ivy Leaf\/Stem Extract, Strawberry Fruit Extract, and Apple Leaf Extract support brightening and clarifying benefits across the skin surface. Clinically proven to reduce maximum pore depth by 14.66% and reduce visible pore appearance — 100% of subjects reported visibly less noticeable pores and 100% were satisfied with the brightening effect. Fragrance-free, alcohol-free, vegan, and pregnancy safe.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56843180343644,"sku":"BOJ-BEAN-MASK-140","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_105_red-bean-refreshing-pore-mask-1-front_2458f5de-2ca1-4f31-858b-bf4719dc62a5.webp?v=1772228036"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"Beauty of Joseon - Glow Replenishing Rice Milk - 150ml","description":"\u003cp\u003eThe \u003cstrong\u003eBeauty of Joseon Glow Replenishing Rice Milk\u003c\/strong\u003e is a dual-layer toner inspired by the centuries-old Joseon Dynasty ritual of using rice bran water (migamsu) to brighten, hydrate, and refine the skin. Modern in formulation but rooted in tradition, this toner brings the proven benefits of rice to a contemporary K-beauty routine.\u003c\/p\u003e\u003cp\u003eThe formula features two distinct layers that work together when shaken: a moisture layer rich in Oryza Sativa (Rice) Extract and Rice Amino Acids that delivers antioxidants, vitamins, and long-lasting hydration, and a sebum-control powder layer featuring Kaolin and Microcrystalline Cellulose to absorb excess oil and purify pores. The result is a finish that is genuinely dewy without becoming greasy, making this a particularly smart formulation for combination and oily skin types who still want luminous, glass skin.\u003c\/p\u003e\u003cp\u003eCeramide NP reinforces the skin barrier, Sodium Hyaluronate draws moisture in, and soothing Panthenol and Dipotassium Glycyrrhizate keep the skin comfortable and calm. Fragrance-free and free from parabens, sulfates, and mineral oil. Vegan and cruelty-free.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56915055903068,"sku":"BOJ-RICE-MIL-150","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_103_glow-replenshing-rice-milk-1-front.webp?v=1772753330"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"Beauty of Joseon - Calming Serum: Green Tea + Panthenol - 30ml","description":"\u003cp\u003eA lightweight, fast-absorbing serum from Beauty of Joseon designed to calm and soothe stressed or reactive skin on contact. The formula is built on a base of Camellia Sinensis (green tea) leaf water and features 30% mugwort extract alongside a boosted 5% panthenol concentration, making it particularly effective for skin that needs visible redness reduction and a reliable moisture barrier.\u003c\/p\u003e\u003cp\u003eThe texture is gel-like with a natural green tint from the mugwort. It absorbs without any residue, works well morning and night, and is fragrance-free, alcohol-free, and pregnancy safe. A solid everyday option for sensitive, reactive, or combination skin, or as part of a routine for anyone prone to redness and irritation.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56987229946204,"sku":"BOJ-CALM-SER-30","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_98_calming-serum-green-tea-panthenol-1-front_f791aeed-0d19-4ee1-ac15-f08f7482dcc3.webp?v=1773347755"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"Beauty of Joseon - Revive Serum: Ginseng + Snail Mucin - 30ml","description":"\u003cp\u003eA firming, plumping serum from Beauty of Joseon built around two of K-beauty's most celebrated ingredients: Panax Ginseng and Snail Mucin. The formula uses ginseng root water as its base, delivering hydration alongside the antioxidant and barrier-supporting properties of traditional Hanbang herbal skincare. Purified Snail Secretion Filtrate adds a bouncy, nourishing quality that helps skin feel more supple and resilient with regular use.\u003c\/p\u003e\u003cp\u003eIt also contains mushroom extracts for additional moisture, Centella Asiatica for soothing, and a multi-weight hyaluronic acid complex. The texture is lightweight and absorbs readily, making it easy to layer under a moisturiser. Suitable for all skin types, fragrance-free and alcohol-free.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":56987230077276,"sku":"BOJ-REVIVE-SER-30","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_107_revive-serum-ginseng-snail-mucin-1-front.webp?v=1773348257"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon - Green Plum Refreshing Cleanser - 100ml","description":"\u003cp\u003eA pH-balanced gel cleanser from Beauty of Joseon designed for daily use. It lathers gently and rinses away cleanly without stripping the skin, leaving it feeling hydrated and refreshed rather than tight. The slightly acidic formula is built around Prunus Mume (Green Plum) Fruit Water, which provides natural fruit acids and vitamin-rich hydration, and Phaseolus Radiatus (Mung Bean) Seed Extract, which adds a boost of moisture through natural saponins.\u003c\/p\u003e\u003cp\u003eThe formula also contains Green Tea and Centella Asiatica extracts, Panthenol, and a 3-O-Ethyl Ascorbic Acid (a stable Vitamin C derivative). Clinically tested and confirmed non-irritating. Note: contains Alcohol in the ingredient list, which may not suit those with alcohol sensitivity. Not designed to remove makeup — pair with a cleansing oil or balm for a proper double cleanse.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57049594560860,"sku":"BOJ-GREENPLUM-CLN-100","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_106_green-plum-refreshing-cleanser-1-front.webp?v=1773861986"},{"product_id":"beauty-of-joseon-revive-under-eye-patch-93g-60-patches","title":"Beauty of Joseon - Revive Under Eye Patch Ginseng + Retinal - 93g (60 Patches)","description":"\u003cp\u003eWing-shaped hydrogel eye patches from Beauty of Joseon's Revive line, formulated with Panax Ginseng Root Water as the primary base instead of standard water. The key actives are Retinal (Retinaldehyde) - a next-generation retinoid that converts to retinoic acid in the skin and is more potent than retinol - and Bakuchiol, a gentle plant-derived retinol alternative that works synergistically to visibly firm and smooth the under-eye area.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed Collagen and Acetyl Hexapeptide-8 support firmness and the skin's moisture barrier, while Adenosine, Beta-Glucan, Ceramide NP and Centella Asiatica Extract provide hydration, calming and barrier care. The pearl-glow gel adheres closely without slipping and gradually thins as the essence absorbs. Patches can also be used on smile lines, forehead and neck for targeted firming. Clinically shown to improve wrinkles around the eyes by 20.08% in 2 weeks. Fragrance-free, alcohol-free.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57216284328284,"sku":"BOJ-EYE-PATCH-60","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_93_revive-under-eye-patch-1-front.webp?v=1774904353"},{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty of Joseon - Ginseng Essence Water - 150ml","description":"\u003cp\u003eThe Beauty of Joseon Ginseng Essence Water is a lightweight toner-essence built around 80% Panax Ginseng Root Water — one of Korean hanbang skincare's most prized hydrating ingredients. Rather than using plain water as the liquid base, the formula replaces it almost entirely with ginseng root water, giving every layer of the routine a dose of antioxidant, skin-renewing benefit from step one.\u003c\/p\u003e\u003cp\u003eNiacinamide helps balance oil and moisture levels and targets uneven tone. Adenosine supports collagen and elastin production over time. A fermented Lactobacillus\/Panax Ginseng Filtrate adds a brightening, skin-refining dimension. The texture is comfortably light and watery — it layers well under serums and absorbs immediately without any stickiness. Fragrance-free, alcohol-free, and tested as non-irritating on sensitive skin. Suitable for all skin types, particularly dry, dull and mature skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57290347643228,"sku":"BOJ-GIN-ESS-150","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_6_ginseng-essence-water-1-front.webp?v=1775596646"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia-18g","title":"Beauty of Joseon - Matte Sun Stick : Mugwort + Camelia - SPF50+ PA++++ - 18g","description":"\u003cp\u003eThe Beauty of Joseon Matte Sun Stick is a collaboration with cosmetic chemist and creator Ramón (@glowbyramon) — a portable, on-the-go SPF50+ PA++++ sun stick designed specifically for city life and seamless reapplication over makeup throughout the day. Unlike most sun sticks built for outdoor use, the formula is engineered to be smooth and non-clumping on repeat applications — the sebum-controlling Silica powder absorbs excess oil and gives a consistent soft-matte finish without pilling.\u003c\/p\u003e\u003cp\u003eThe UV filters are all chemical (no Titanium Dioxide or Zinc Oxide) — Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Triazone and Polysilicone-15 — providing broad-spectrum UVA and UVB coverage without a white cast. Artemisia Capillaris (Mugwort) provides a cooling, soothing effect with vitamins A and C. Camellia Japonica Seed Oil and Camellia Sinensis Seed Oil (Green Tea) add antioxidant and moisturising benefit. Centella Asiatica and Hyaluronic Acid keep the skin comfortable during wear. Fragrance-free. Single pack, 18g.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57290347675996,"sku":"BOJ-SUN-STICK-18","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_81_Matte-Sun-Stick-Mugwort-Camelia-SPF-50-PA-_Beauty-of-Joseon_70290488-52106202841460.jpg?v=1775596907"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"Beauty of Joseon - Red Bean Water Gel - 100ml","description":"\u003cp\u003eThe Beauty of Joseon Red Bean Water Gel is a lightweight bouncy gel moisturiser developed specifically for oily and combination skin — the answer to the brand's richer Dynasty Cream for those who find conventional moisturisers too heavy. The formula leads with 44% Haenam Red Bean Extract (Phaseolus Angularis Seed Extract, 441,000ppm), one of the most celebrated ingredients in traditional Joseon Dynasty skincare, where women used red bean and mung bean to cleanse and balance the skin. Red bean is rich in saponins, which actively absorb excess sebum without stripping moisture.\u003c\/p\u003e\u003cp\u003eA Triple Peptide Complex (Acetyl Hexapeptide-8 plus a range of skin-nourishing amino acids) works on wrinkle improvement and elasticity alongside the hydration. Beta-Glucan, Panthenol and Allantoin soothe and replenish, while Magnesium Ascorbyl Phosphate (a stable vitamin C) adds brightening benefit. Cyanocobalamin (Vitamin B12) gives the gel its characteristic slight pink warmth. The raindrop-cake-like jelly texture absorbs immediately and leaves no greasy residue. Fragrance-free, cruelty-free, vegan-certified. 100ml.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57290347741532,"sku":"BOJ-REDBEAN-GEL-100","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_83_red-bean-water-gel-1-front_0d826594-1d8d-46df-8dda-7e3d830105a9.webp?v=1775760513"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100g","title":"Beauty of Joseon - Apricot Blossom Peeling Gel - 100g","description":"\u003cp\u003eThe Beauty of Joseon Apricot Blossom Peeling Gel works differently from most exfoliants. Apply it to clean, dry skin, massage gently and the formula balls up and rolls away, taking dead skin cells with it - no acids, no scrubbing beads, no tingling. The exfoliating action comes from 8% plant-based cellulose rather than any abrasive particles or synthetic microbeads, making it genuinely gentle on both the face and body.\u003c\/p\u003e\u003cp\u003eThe base uses 19% Prunus Mume Flower Water (Plum Blossom Water) - an antioxidant-rich botanical that nourishes and hydrates throughout the exfoliation rather than just stripping. A supporting botanical complex (Apple Fruit Extract, Green Tea, Houttuynia Cordata, Lotus Flower, Rice Extract, Plum Fruit Extract, Blueberry) adds calming and antioxidant depth. Fragrance-free, alcohol-free, pregnancy-safe, vegan. Recommended 1-2 times per week. 100g.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57664922354012,"sku":"BOJ-PEEL-GEL-100","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_59_apricot-blossom-peeling-gel-1-front.webp?v=1778961373"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty of Joseon - Dynasty Cream - 50ml","description":"\u003cp\u003eBeauty of Joseon Dynasty Cream is the brand's original and best-selling moisturiser — a creamy, deeply nourishing formula enriched with traditional Hanbang ingredients that has earned its status as a community favourite since the brand's very first launch. Infused with Rice Bran Water, Panax Ginseng Root Water, Squalane, and Niacinamide, it delivers long-lasting hydration alongside antioxidant benefits, sebum balance, and a naturally dewy, glass-skin glow that wears beautifully both alone and under makeup.\u003c\/p\u003e\n\u003cp\u003eA three-form Hyaluronic Acid complex (Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, and Sodium Hyaluronate) provides multi-depth moisture, while Ceramide NP and Honey Extract reinforce the skin barrier and add a veil of nourishment. Safflower Seed Oil and Hydrogenated Coconut Oil support a smooth, comfortable skin feel throughout the day. Adenosine supports skin renewal and elasticity. Clinically proven non-irritating — silicone-free, fragrance-free, alcohol-free, and vegan. Suitable for all skin types, particularly normal to dry.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":57755792605532,"sku":"BOJ-DYN-CRM-50","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_81_dynasty-cream-1-front_10b5f0b7-cb41-4dbd-bdc1-0e266fb7e523.webp?v=1779978395"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/collections\/imgi_4_mega-menu-images3_b169abc1-fc8c-4f87-989d-0aaa145f0cd0.png?v=1762809059","url":"https:\/\/thekbeautyedit.co.uk\/collections\/beauty-of-joseon.oembed?page=2","provider":"The K Beauty Edit","version":"1.0","type":"link"}