{"title":"I'm From","description":"\u003cp\u003eShop I'm From at The K Beauty Edit, your UK stockist for honest, origin-first Korean skincare. The brand's name says it all: every product is built around a single hero ingredient sourced from a named region of Korea, with the origin proudly shown on the label. The cult \u003cstrong\u003eRice Toner\u003c\/strong\u003e is made with 77.78% rice extract from Yeoju, a region celebrated for its rice, blended with niacinamide in a milky, two-layer formula that leaves skin feeling hydrated and glowing. The \u003cstrong\u003eMugwort Essence\u003c\/strong\u003e is made with mugwort grown on Ganghwa Island for a lightweight, comforting essence that fits easily into any routine. The \u003cstrong\u003eRice Serum\u003c\/strong\u003e brings the rice line to the serum step with fermented rice germ extract, niacinamide and hyaluronic acid for a smooth, radiant-looking finish. I'm From is cruelty-free and made in Korea. Browse the full I'm From range below and enjoy free UK delivery on orders over £22.\u003c\/p\u003e","products":[{"product_id":"im-from-rice-toner-150ml","title":"I'm From - Rice Toner - 150ml","description":"\u003cp\u003eThe I'm From Rice Toner is a milky, nutrient-rich toner built on 77.78% Rice Extract from Yeoju, a region of Korea known for its rice. Rather than a watery first step, it has a soft, slightly creamy texture that leaves skin feeling plump, cushioned and comfortably hydrated, with a healthy, dewy look. It suits dry, dull or dehydrated skin especially well and layers easily under the rest of your routine.\u003c\/p\u003e\u003cp\u003eRice Extract and Rice Bran Extract deliver hydration and skin-softening nourishment, Niacinamide helps even the look of tone and radiance, and Purslane (Portulaca Oleracea) and Elm Root extracts comfort the skin. Free from added fragrance, alcohol and essential oils. Vegan. 150ml.\u003c\/p\u003e","brand":"I'm From","offers":[{"title":"Default Title","offer_id":59318804152668,"sku":"IMF-RICE-TON-150","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/TKBE-IMF-RICE-TON-01.jpg?v=1790777480"},{"product_id":"im-from-mugwort-essence-150ml","title":"I'm From - Mugwort Essence - 150ml","description":"\u003cp\u003eThe I'm From Mugwort Essence is a minimal, nine-ingredient essence built around Mugwort (Artemisia Princeps) extract harvested from Ganghwa Island, Korea. Its fresh, watery texture absorbs quickly with no greasy or sticky feel, giving sensitive, stressed or breakout-prone skin a simple, calming layer of hydration. It is one of the brand's best-known products and a staple for anyone who wants a short, gentle routine.\u003c\/p\u003e\u003cp\u003eMugwort extract has a long history in Korean skincare for comforting the look and feel of reactive, redness-prone skin, and here it is paired with Sodium Hyaluronate and Glycerin for lightweight hydration. Nothing else is added: no fragrance, alcohol, essential oils or colourants. Works as a daily essence or, soaked into cotton pads, as a quick calming mask. 150ml.\u003c\/p\u003e","brand":"I'm From","offers":[{"title":"Default Title","offer_id":59318804349276,"sku":"IMF-MUGWORT-ESS-150","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/TKBE-IMF-MUG-ESS-01.jpg?v=1790777458"},{"product_id":"im-from-rice-serum-30ml","title":"I'm From - Rice Serum - 30ml","description":"\u003cp\u003eThe I'm From Rice Serum is a lightweight, fast-absorbing serum that brings the brand's rice line to the serum step. It has a smooth, non-sticky gel-cream texture that melts into the skin, leaving a soft, luminous finish rather than a heavy film, so it layers well under moisturiser and sunscreen morning and evening.\u003c\/p\u003e\u003cp\u003eFermented Rice Germ Extract (Aspergillus\/Rice Germ Ferment Extract Filtrate) nourishes and hydrates, Niacinamide and Glutathione help even the look of tone and dullness, and Panthenol, Ceramide NP, Beta-Glucan, Ectoin and Centella Asiatica with Madecassoside comfort and support the skin barrier. Sodium Hyaluronate, Squalane and Betaine keep skin feeling plump and smooth. Free from added fragrance, alcohol and essential oils. Vegan. 30ml.\u003c\/p\u003e","brand":"I'm From","offers":[{"title":"Default Title","offer_id":59318807593308,"sku":"IMF-RICE-SER-30","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/TKBE-IMF-RICE-SER-01.jpg?v=1790777436"}],"url":"https:\/\/thekbeautyedit.co.uk\/collections\/im-from.oembed","provider":"The K Beauty Edit","version":"1.0","type":"link"}