{"title":"The Edit","description":"\u003cp\u003eThe Edit is our curated selection of K-beauty essentials, the products we'd recommend first regardless of skin type or routine experience. Each one is stocked because it works: no filler, no trends for the sake of it. A good place to start if you're new to Korean skincare, and a reliable go-to if you're not. Stocked and dispatched from our UK warehouse with free delivery on orders over £22.\u003c\/p\u003e","products":[{"product_id":"medicube-collagen-niacinamide-jelly-cream-110-ml-firming-jelly-moisturiser","title":"Medicube – Collagen Niacinamide Jelly Cream 110ml – Firming Jelly Moisturiser","description":"\u003cp data-start=\"463\" data-end=\"944\"\u003eElevate your skincare ritual with \u003cstrong data-start=\"497\" data-end=\"542\"\u003eMedicube Collagen Niacinamide Jelly Cream\u003c\/strong\u003e, a featherweight, water-gel cream that melts into skin for a luminous finish. 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Together, they deliver total skin revival: barrier strength, bounce, clarity and luminosity — all suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003eIdeal for anyone seeking next-level hydration and visible skin transformation with minimal fuss.\u003c\/p\u003e","brand":"COSRX","offers":[{"title":"Default Title","offer_id":55784256078172,"sku":"COSRX-DUO-SET","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/eng_pl_COSRX-Advanced-Snail-96-Mucin-Power-Essence-Moisturizing-Snail-Mucus-Essence-100ml-1197_5.jpg?v=1761150900"},{"product_id":"medicube-pdrn-pink-collagen-capsule-cream-55g-firming-radiance-barrier-repair-cream","title":"Medicube - PDRN Pink Collagen Capsule Cream 55g – Firming, Radiance \u0026 Barrier Repair Cream","description":"\u003cp\u003eUnlock glass-skin radiance with the \u003cstrong\u003eMedicube PDRN Pink Collagen Capsule Cream\u003c\/strong\u003e, a luxe capsule-gel cream infused with Salmon-derived PDRN, low-molecular collagen and Niacinamide to boost firmness, even tone and reinforce your skin barrier.\u003c\/p\u003e\n\u003cp\u003eThe innovative capsule format ensures the active ingredients remain fresh and potent until applied. Whether your skin needs a light finish or richer hydration, this cream adapts to your texture preference — making it perfect for all skin types seeking smoothness, glow and elasticity.\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":55856502669660,"sku":"MED-PDRN-CRM-55","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_56_PDRN_00_3f192784-4dd0-4844-b17c-e0b563f78da7.jpg?v=1761877608"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum – Propolis + Niacinamide 30ml","description":"\u003cp\u003eDiscover balanced, radiant skin with Beauty of Joseon’s Glow Serum: Propolis + Niacinamide. 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Using VT’s patented \u003cem\u003eCica Reedle™\u003c\/em\u003e micro-spicule technology, Reedle Shot 300 creates tiny, temporary pathways on the skin surface so nourishing actives like Centella, amino acids and hyaluronic acid can absorb much deeper.\u003c\/p\u003e\n\u003cp\u003ePerfect for skin suffering from rough texture, enlarged pores, or stubborn dullness, this serum helps refine pores, smooth out uneven skin, and improve absorption of your serums and creams. With regular use every 3 days, expect softer, brighter, more even-toned skin that feels plumper and more resilient.\u003c\/p\u003e","brand":"VT Cosmetics","offers":[{"title":"Default Title","offer_id":56075968840028,"sku":"VT-REED300-50","price":21.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_185_61v3LCHmbTL._AC_SL1500.png?v=1764183700"},{"product_id":"haruharu-wonder-black-rice-probiotics-barrier-milky-essence-120ml","title":"Haruharu Wonder - Black Rice Probiotics Barrier Milky Essence - 120ml","description":"\u003cp\u003eElevate your hydration routine with \u003cstrong\u003eHaruHaru Wonder Black Rice Probiotics Barrier Essence\u003c\/strong\u003e, a deeply nourishing essence that blends traditional hanbang ingredients with modern probiotic technology. Formulated with fermented black rice extract, Bifida ferment lysate and oat seed extract, this essence helps support a stronger, healthier skin barrier while delivering long-lasting moisture and soft, glowing skin.\u003c\/p\u003e\n\u003cp\u003eIts lightweight, fast-absorbing texture layers beautifully under serums and moisturisers, helping improve texture, resilience and radiance over time. Ideal for those with dryness, sensitivity or barrier-compromised skin, this essence provides essential nourishment while reinforcing your skin’s natural defences.\u003c\/p\u003e","brand":"haruharu wonder","offers":[{"title":"Default Title","offer_id":56359364657500,"sku":"HHW-MILK-ESS-120","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_106_black_rice_probiotics_barrier_essence_120ml_f9ad0028-fb83-43bd-aa04-d890f5b4224c.jpg?v=1767291625"},{"product_id":"haruharu-wonder-black-rice-moisture-airyfit-daily-sunscreen-spf50-pa-50ml","title":"Haruharu Wonder - Black Rice Moisture Airyfit Daily Sunscreen SPF50+ PA++++ - 50ml","description":"\u003cp\u003eProtect and nourish your skin with \u003cstrong\u003eHaruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen SPF50+ PA++++\u003c\/strong\u003e — a lightweight, unscented broad-spectrum sunscreen designed for everyday use. Formulated with fermented black rice extract and hydrating hyaluronic acid, this non-sticky, breathable formula delivers powerful UV protection without greasiness, white cast or irritation.\u003c\/p\u003e\n\u003cp\u003eWhether you’re heading to work or planning a sunny day out, this daily SPF helps defend against UVA\/UVB rays — the main causes of premature ageing and sun damage — while strengthening the skin’s moisture barrier for soft, comfortable skin all day long.\u003c\/p\u003e","brand":"haruharu wonder","offers":[{"title":"Default Title","offer_id":56365186416988,"sku":"HHW-BR-SUN-50","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_102_black_rice_moisture_airyfit_daily_sunscreen_SPF50_PA_50ml.jpg?v=1767378216"},{"product_id":"abib-pdrn-retinal-eye-patch-glow-jelly-60-patches","title":"Abib - PDRN Retinal Eye Patch Glow Jelly - 60 Patches","description":"\u003cp\u003e\u003cstrong\u003eAbib PDRN Retinal Eye Patch Glow Jelly\u003c\/strong\u003e is a revitalising under-eye treatment designed to bring brightness, hydration and anti-ageing benefits to delicate skin. 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Suitable for all skin types, including sensitive and acne-prone skin, it leaves skin feeling soft, balanced and glowing.\u003c\/p\u003e","brand":"AXIS-Y","offers":[{"title":"Default Title","offer_id":56377413337436,"sku":"AXY-GLOW-SER-50","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0961\/7807\/8044\/files\/imgi_95_Glow_Serum.png?v=1767555415"},{"product_id":"cosrx-the-peptide-collagen-hydrogel-eye-patch-60-patches","title":"COSRX - The Peptide Collagen Hydrogel Eye Patch - 60 Patches","description":"\u003cp\u003e\u003cstrong\u003eCOSRX The Peptide Collagen Hydrogel Eye Patch\u003c\/strong\u003e are deeply nourishing under-eye masks designed to help reduce puffiness, improve elasticity and boost hydration while diminishing the look of dark circles and fine lines. 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The formula is built around 30+ plant-derived ingredients without added distilled water, slow-fermented over 72 hours and hand-kneaded over 7,200 times. The result is Arencia's signature mochi-like solid texture that melts into a gentle foam on water contact and rinses clean without tightness.\u003c\/p\u003e\u003cp\u003eThe active complex uses Green Tea Leaf Powder (Camellia Sinensis), Sweet Almond Seed Meal as a gentle physical exfoliant, Rice Powder for pore refinement and Sodium Hyaluronate for hydration during cleansing. Supporting botanicals include Baobab Fruit Extract, Portulaca Oleracea (Purslane), Centella Asiatica, Tea Tree Leaf Extract, Witch Hazel, Chamomile, Oregano and Rosemary - a broad plant active base for balanced, clear skin. Clinically proven to help with acne and blackheads. 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The hydrogel fabric uses Nano Hydrogel Technology - a nano-scale gel matrix that maximises contact with the skin surface and delivers active ingredients more evenly and consistently than standard sheet mask materials over the 30-minute wear time.\u003c\/p\u003e\u003cp\u003eThe active delivery is supported by Ectoin (soothing and barrier protection), Caffeine (puffiness reduction via vasoconstriction), Ceramide NP (barrier lipid support), Sodium DNA and Sodium Hyaluronate (hydration and PDRN-adjacent recovery signalling). The 5-type Peptide complex (Tripeptide-1, Acetyl Tetrapeptide-2, Acetyl Tetrapeptide-5, Copper Tripeptide-1, Palmitoyl Tripeptide-1, Palmitoyl Pentapeptide-4, Hexapeptide-11, Hexapeptide-9, Palmitoyl Tripeptide-5) targets firmness, elasticity and fine line reduction within each 30-minute session. Niacinamide brightens. Collagen Extract conditions. The pack contains 60 individual patches (30 pairs). 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